M.S., Integrated Marketing Communications
2008 – 2010
Integrated Marketing Communications (IMC) is a consumer-centric, data-driven method of communicating with customers. IMC—the management of all organized communications to build positive relationships with customers and other stakeholders—stresses marketing to the individual by understanding needs, motivations, attitudes and behaviors.
Activities and Societies: IMC Advisory Council member, 2008-2010
B.A., Art Studio
1996 – 2000
Activities and Societies: Community Action Council of Tulane University Students, Club Volleyball, Honors Program
Algorithms: Design and Analysis, Part I, Stanford University, Coursera, 2013
Design: Creation of Artifacts in Society, University of Pennsylvania, Coursera, 2013
Social Psychology, Northwestern University summer session, 2008
Harvard Graduate School of Education, Brown University, Georgia Tech, Rush University, UNCSA, College of Lake County, Paul Smith's College, Fordham University, University of Rochester, Loyola Marymount University, Tufts University, Heartland Community College, Fashion Institute of Technology, SUNY system, Northwestern University Qatar, and Gettysburg College.
Tribeca Flashpoint Media Arts Academy
Instructor, 2013 – Present
As an instructor for the Digital Professional Institute at TFA, I teach students to implement proven techniques for connecting with and meaningfully engaging online communities across a variety of social media platforms, including strategy and legal considerations, technical implementation, and ROI measurement. DPI trains starters, working professionals, agencies, and companies on the most relevant digital skills of the 21st century.
Digital Consultant, 2012 – 2013
At the MacArthur Foundation, I complemented the organization's internal digital talent. I managed software evaluation and development projects, provided ongoing web analytics optimization recommendations, and contributed other digital thinking, as needed.
Obama for America
Senior Advertising Strategist, 2012
I helped build digital advertising strategies for the most effective, creative, and innovative digital campaign in the history of politics.
Day-to-day, I managed our designers in the conceptualization, development and design of all of our digital display advertising, including multiple rounds of data-driven optimizations. As a member of the larger web optimization team, I was part of the decision-making team that continually and significantly enhanced the performance of OFA’s responsive web properties, and observed tactical design strategy from some of the brightest creative thinkers at the forefront of the design community.
Director of Digital Strategy, 2011 – 2012
Lipman Hearne is the nation’s leading marketing and communications firm serving the nonprofit sector. As the Director of Digital Strategy I helped lead LHI's multifaceted interactive practice, forged forward-thinking digital strategies, identified new business opportunities, and designed effective social media solutions.
Areas of client-facing consulting expertise:
Brown University, University of Michigan, ELCA, Robert Woods Johnson Foundation, Chicago Community Trust, University of Chicago Booth School of Business, University of Miami, Whitman College, Southern Illinois University, University of Texas Arlington, Young Harris College and WIlliam Paterson University.
TCS Education System
Director of Interactive Marketing, 2008 – 2011
As a part of an agency-style education management organization, I developed innovative direct response marketing strategies that resulted in a 134% increase in our number of inquiries year over year. In support of this goal, the four-person team I led:
The Chicago School of Professional Psychology, Santa Barbara Graduate Institute, Pacific Oaks College, Pacific Oaks Children's School (The Oaks), Garfield Park Preparatory Academy
Columbia College Chicago
Online Communication Specialist, 2004 – 2008
Web Designer, 2000 – 2008
Self-employed freelance web designer and developer
Art Director, 2004 – 2006
Freelance Production Designer, 2002 – 2004
Media Specialist, Public Relations, 2001 – 2002
— Donna Lehmann, former web communications manager
Coming Soon: Case study on the new Harvard Graduate School of Education website
Tribeca Flashpoint Media Arts Academy, Digital Professional Institute
The Social Media Specialist course trains participants in utilizing proven best practice methodologies and technologies to build and foster a community of customers using popular social media platforms.
Once considered “non-traditional” media, the social realm has quickly become a central component of everyday life – and, as a result, the demand for expertise in managing social communities within organizations large and small has exploded.
The Social Media Marketing Specialist course covers both the strategy and the tactics required to leverage popular social media channels and create compelling and engaging content.
Instructor, Digital Marketing Specialist Training Course, 2014-present
The Digital Marketing Specialist course equips participants with the tools and techniques they need to plan, improve, or execute Digital Marketing campaigns for companies, organizations, or even individuals.
The Digital Marketing Specialist course has been specially designed for the ‘doer’. You will learn to leverage a range of strategies and tools to engage customers and generate leads, including: Pay Per Click Marketing (PPC), Display Advertising, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, and Mobile Marketing.
In addition to deep tactical training, you will also use real world businesses (either your own or one you choose) to design an effective and executable Digital Marketing strategy.
Masterclass: Visual Storytelling for Social Media
We all know that a picture is worth a thousand words, but there’s a huge difference between a photo that looks nice and one that will effectively engage your audience and bring them back for more. Even with minimal resources, you can create visuals for your business that tell a story, allowing you to communicate your message across various mediums and channels. Sarah Eva Monroe, Senior Creative Director at mStoner Inc, will show you how to apply best practices for using visuals on social media and explain how to develop unique tactics to leverage photos and video across your campaigns.
Presented at Social Media Week Chicago.
From Guesswork to Gestalt: Designing for the Brain
You don’t need to know your way around PhotoShop to benefit from this webinar. In From Guesswork to Gestalt: Designing for the Brain, mStoner’s Senior Creative Director will discuss how knowledge of theories of visual perception will optimize your design eye. You’ll learn about concepts like similarity, continuation, closure, proximity, figure/ground relationships, and symmetry. Knowing how these principles contribute to a successful design will help you both create better design work and give more helpful feedback.
Two Ears & One Mouth: Talking #SocialListening
May 15, 2014
Social listening best practices and tools roundup, tips on using listening data to inform customer personas, and how to approach crisis and reputation management
Presented at Illinois Technology Association, Chicago, IL
2001: A Web Odyssey
Learn about trends in web design and management over the past 12 years, and update your definition of current best practices. Are you concerned that your knowledge of what is in or out on the web may be dated? Join Sarah Eva Monroe, a senior creative director at mStoner, for a conversation on the ways in which changes in content creation, audience expectations, governance, and analytics have radically altered the landscape of higher education websites. In this webinar, she will reconnect with Rachel Hoormann, executive director of university web communications, from Tulane University and draw upon her wisdom gained from managing the same website for more than a decade.
Buzzfeed & Obama: 8 Native Advertising Need-to-Knows
Pros and cons of native advertising, how it intersects with journalism and why it may replace banner ads in the coming years
Media Rewired: 2013 Medill Digital Storytelling Summit
What's the Fun in Being a Super Admin (If You Don't Know What to Do With All Those Tabs)? (deck)
Best practices in leveraging personalized CRM communciation features in the iModules interface.
theLoop at Columbia College Chicago (iModules System Training)
Taught ongoing series of workshops for content providers planning to use Columbia’s internal social network, 2007
Adding Video to your Departmental Web site using Brightcove
Taught ongoing series of workshops for content providers planning to invest in and use Columbia’s video aggregation system, 2007
Best Practices in Using Technology in Marketing Communications
Presented on how to integrate new media when planning advertising and marketing communications, 2007
Best Practices in Using Technology in Development Communications
Presented on how to integrate new media when planning development events and communicating with prospects, 2007
Web Content Management System Training
Taught class about best practices of online publishing for web designers learning to manage Columbia’s web site using Serena Collage, 2006
Digital Asset Management using Extensis Portfolio
Taught managers and administrative staff how to build and use relational database to tag, organize and track Columbia College Chicago’s permanent collection of student artwork, 2006
iCal for Space Management
Trained staff how to publish, subscribe to and manage multiple iCal calendars for the purpose of aggregating gallery schedules, 2006