storyteller + pivot tabler + artist + lover of the new
I'm a creative director, user experience wonk, and photojournalist. My work is authentic, grounded in performance metrics and analysis, and tempered with an enthusiastic curiosity for user behavior.
Creating beautiful, high-impact, on-brand communications that encourage users to take action
Gleaning insights from analytics data, user behavior and research, then recommending smart optimizations
Developing and implementing social media strategy and voice
Influencer relations and community building
Improving use of technology in education
Digital Humanities curriculum development
Evolution of personality development online, social media storytelling
Infometrics: using personal behavioral data to effect change in our own lives
Northwestern University M.S., Integrated Marketing Communications 2008 – 2010 Integrated Marketing Communications (IMC) is a consumer-centric, data-driven method of communicating with customers. IMC—the management of all organized communications to build positive relationships with customers and other stakeholders—stresses marketing to the individual by understanding needs, motivations, attitudes and behaviors.
Activities and Societies: IMC Advisory Council member, 2008-2010
Tulane University B.A., Art Studio 1996 – 2000 Activities and Societies: Community Action Council of Tulane University Students, Club Volleyball, Honors Program
Algorithms: Design and Analysis, Part I, Stanford University, Coursera, 2013
Design: Creation of Artifacts in Society, University of Pennsylvania, Coursera, 2013
Social Psychology, Northwestern University summer session, 2008
Latest & Greatest
Teaching & Presentations
The Mastication series features the physical detritus that results from oral fixation. These objects, mangled, convoluted and grotesque as they are, represent the myriad issues we mull over, conquer and discard in the course of our daily dealings. By imaging these micro-sculptures several times life-size, in candy-colored tones, I invite the viewer to consider their comfort level with their own habitual idiosyncrasies, enlarged and documented for public consumption.
Series: Virtue in my Veins
In 2005 I produced a series, Virtue in My Veins, based on my father's emergency surgery. During the long hours spent in the hospital waiting room, I documented the ordeal using a digital camera phone. I abstracted these photographs and superimposed them upon images of my father at more vital times. I sized the images to standard chest x-ray dimensions, then printed them on Duratrans and mounted them on light boxes. The finished pieces are deliberately bright and fragmented in order to evoke the interlocking grid of luck and disaster that overlays our fragile personal narratives.
Series: Someone Has To Die
Between 2002-2004, I photographed Davey von Bohlen and Dan Didier of the genre-defining band The Promise Ring. Using their lyrics as a starting point, I used medium format transparency film to capture Davey and Dan's life at home and on the road. Carrying a large, heavy studio camera to shoot candid images slowed my process and allowed me to explore the details of the increasingly personal path they walked as nearly retired rock stars at age 30.