M.S., Integrated Marketing Communications
2008 – 2010
Integrated Marketing Communications (IMC) is a consumer-centric, data-driven method of communicating with customers. IMC—the management of all organized communications to build positive relationships with customers and other stakeholders—stresses marketing to the individual by understanding needs, motivations, attitudes and behaviors.
Activities and Societies: IMC Advisory Council member, 2008-2010
B.A., Art Studio
1996 – 2000
Activities and Societies: Community Action Council of Tulane University Students, Club Volleyball, Honors Program
Algorithms: Design and Analysis, Part I, Stanford University, Coursera, 2013
Design: Creation of Artifacts in Society, University of Pennsylvania, Coursera, 2013
Social Psychology, Northwestern University summer session, 2008
Harvard Graduate School of Education, Brown University, Georgia Tech, Rush University, UNCSA, College of Lake County, Paul Smith's College, Fordham University, University of Rochester, Loyola Marymount University, Tufts University, Heartland Community College, Fashion Institute of Technology, SUNY system, Northwestern University Qatar, and Gettysburg College.
Tribeca Flashpoint Media Arts Academy
Instructor, 2013 – Present
As an instructor for the Digital Professional Institute at TFA, I teach students to implement proven techniques for connecting with and meaningfully engaging online communities across a variety of social media platforms, including strategy and legal considerations, technical implementation, and ROI measurement. DPI trains starters, working professionals, agencies, and companies on the most relevant digital skills of the 21st century.
Digital Consultant, 2012 – 2013
At the MacArthur Foundation, I complemented the organization's internal digital talent. I managed software evaluation and development projects, provided ongoing web analytics optimization recommendations, and contributed other digital thinking, as needed.
Obama for America
Senior Advertising Strategist, 2012
I helped build digital advertising strategies for the most effective, creative, and innovative digital campaign in the history of politics.
Day-to-day, I managed our designers in the conceptualization, development and design of all of our digital display advertising, including multiple rounds of data-driven optimizations. As a member of the larger web optimization team, I was part of the decision-making team that continually and significantly enhanced the performance of OFA’s responsive web properties, and observed tactical design strategy from some of the brightest creative thinkers at the forefront of the design community.
Director of Digital Strategy, 2011 – 2012
Lipman Hearne is the nation’s leading marketing and communications firm serving the nonprofit sector. As the Director of Digital Strategy I helped lead LHI's multifaceted interactive practice, forged forward-thinking digital strategies, identified new business opportunities, and designed effective social media solutions.
Areas of client-facing consulting expertise:
Brown University, University of Michigan, ELCA, Robert Woods Johnson Foundation, Chicago Community Trust, University of Chicago Booth School of Business, University of Miami, Whitman College, Southern Illinois University, University of Texas Arlington, Young Harris College and WIlliam Paterson University.
TCS Education System
Director of Interactive Marketing, 2008 – 2011
As a part of an agency-style education management organization, I developed innovative direct response marketing strategies that resulted in a 134% increase in our number of inquiries year over year. In support of this goal, the four-person team I led:
The Chicago School of Professional Psychology, Santa Barbara Graduate Institute, Pacific Oaks College, Pacific Oaks Children's School (The Oaks), Garfield Park Preparatory Academy
Columbia College Chicago
Online Communication Specialist, 2004 – 2008
Web Designer, 2000 – 2008
Self-employed freelance web designer and developer
Art Director, 2004 – 2006
Freelance Production Designer, 2002 – 2004
Media Specialist, Public Relations, 2001 – 2002
— Donna Lehmann, former web communications manager
Coming Soon: Case study on the new Harvard Graduate School of Education website